John Crane Customer Training Brochure
To reduce costs and save time, I reviewed files of art used in other promotions. The training team originally planned to hire a photographer for the cover art, until I located the cover photo in a stack of slides shot for another brochure. They felt the art perfectly illustrated the idea of “hands-on” training they were looking to convey and cancelled the photo shoot.
I was responsible for the design and production using the Company-approved Fonts, Logos and Colors. I also did a limited amount of copy editing during the final stages of production.
I color adjusted and pathed the artwork in PhotoShop, and then added shadows before bringing it into Quark.